Creativity (or "creativeness") is a mental process involving the generation of new ideas or concepts, or new associations between existing ideas or concepts.
Creative thinking is generally considered to be involved with the creation or generation of ideas, processes, experiences or objects; critical thinking is concerned with their evaluation.
An Ability. A simple definition is that creativity is the ability to imagine or invent something new. As we will see below, creativity is not the ability to create out of nothing, but the ability to generate new ideas by combining, changing, or reapplying existing ideas. Some creative ideas are astonishing and brilliant, while others are just simple, good, practical ideas that no one seems to have thought of yet.
Believe it or not, everyone has substantial creative ability. Just look at how creative children are. In adults, creativity has too often been suppressed through education, but it is still there and can be reawakened. Often all that's needed to be creative is to make a commitment to creativity and to take the time for it.
An Attitude. Creativity is also an attitude: the ability to accept change and newness, a willingness to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the good, while looking for ways to improve it. We are socialized into accepting only a small number of permitted or normal things, like chocolate-covered strawberries, for example. The creative person realizes that there are other possibilities, like peanut butter and banana sandwiches, or chocolate-covered prunes.
A Process. Creative people work hard and continually to improve ideas and solutions, by making gradual alterations and refinements to their works. Contrary to the mythology surrounding creativity, very very few works of creative excellence are produced with a single stroke of brilliance or in a frenzy of rapid activity. Much closer to the real truth are the stories of companies who had to take the invention away from the inventor in order to market it because the inventor would have kept on tweaking it and fiddling with it, always trying to make it a little better.
Basically A creative person knows that there is always room for improvement.
Read more : http://www.articlesnatch.com/Article/Meaning-Of-Creative/356596
Believe it or not, everyone has substantial creative ability. Just look at how creative children are. In adults, creativity has too often been suppressed through education, but it is still there and can be reawakened. Often all that's needed to be creative is to make a commitment to creativity and to take the time for it.
An Attitude. Creativity is also an attitude: the ability to accept change and newness, a willingness to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the good, while looking for ways to improve it. We are socialized into accepting only a small number of permitted or normal things, like chocolate-covered strawberries, for example. The creative person realizes that there are other possibilities, like peanut butter and banana sandwiches, or chocolate-covered prunes.
A Process. Creative people work hard and continually to improve ideas and solutions, by making gradual alterations and refinements to their works. Contrary to the mythology surrounding creativity, very very few works of creative excellence are produced with a single stroke of brilliance or in a frenzy of rapid activity. Much closer to the real truth are the stories of companies who had to take the invention away from the inventor in order to market it because the inventor would have kept on tweaking it and fiddling with it, always trying to make it a little better.
Basically A creative person knows that there is always room for improvement.
Read more : http://www.articlesnatch.com/Article/Meaning-Of-Creative/356596
Some of the artwork of creativity :
Stickers attached to manhole covers served as a very powerful reminder that many people are falsely imprisoned around the world and often in terrible conditions. Very nicely executed guerrilla marketing effort for Amnesty International in Poland.
I guess when your slogan is "Have a break, have a KitKat bar!", ambient bench marketing makes a lot of sense. A simple nice execution that makes me want to bite into a KitKat bar right now.
These custom pacifiers created for and distributed by an orthodontist in Germany make it very clear for parents what the teeth of their babies might look like if not checked regularly. Very scary and effective guerrilla marketing tactic.
Hubba Bubba billboard
This billboard concept may not be completely unique but most likely the folks in Chester, UK haven’t seen a similar ad campaign before. Thinking outside of the box is very important these days and that is true for all kinds of marketing efforts.
Pretty interesting guerrilla marketing action for Wolf hot sauce in Thailand. Strategically placed images were placed on hand dryers in bath rooms to remind folks how "hot" their sauce is.
Plastic bags don’t have to look boring as these pretty cool Shumensko beer ones from Bulgaria show. A great optical illusion makes these bags a great ambient marketing item as by-passers surely will take a double look.
This is a great way of advertising for free
People often do do not treat public buses with respect and leave their trash in them. To make this issue slowly go away, buses in Holland were made to look like garbage trucks from behind with the message "Don’t turn the bus into a garbage truck. It’s just as easy to throw your trash in the waste bin."
Thrifty is best known by most as a car rental place. But they also rent out trucks and in order to promote this service, they used the following ambient marketing campaign.
In this cool ambient marketing campaign, a perfectly placed "shadow" billboard allows the sun to promote a test drive in the new VW EOS convertible. "Perfect weather for a test drive.
MINI projected massive images of the new MINI Clubman on a big high rise in Frankfurt during the IAA car show. Other companies complained about this guerrilla marketing campaign and after a few days MINI had to stop the light show. But the fight against the ad really only helped MINI.
Best bus wrap of the year
Thinking outside the box - How to do it?
Means coming up with creative ways to solve problems - new ways to look at things. How can you do it? First you have to understand what the "box" is. Then you can look at how to get outside of it.
The "box" is the normal way of looking at things, doing things, and all the assumptions that almost everyone involved is making. Your best way to start thinking out of the box then, is to identify and challenge all the assumptions that make up the thinking inside the box. An example might help.
A major brand of liquor was faltering years ago, and the company couldn't seem to boost it's sales. More promotions, lowering the price, and getting better shelf placement were the "in the box" solutions. They didn't work. Finally someone challenged the assumptions, by asking "What if we stopped the promotions and just raised the price?"
They raised the price as an experiment, and sales soon doubled. Apparently some types of liquor are bought quite often as gifts. The customers don't want to buy the most expensive one, but they also don't want to seem cheap, so they won't buy it if it doesn't cost enough. Imagine what happens to your profit margins when you raise the price and double the sales - that's the power of thinking outside of the box.
Techniques For Thinking Outside The Box
The difficult part about challenging assumptions is identifying the assumptions. Designing a new motorcycle might mean writing down assumptions like "speed matters," "it has to run on gas" and "it needs two wheels," not because you expect to prove these wrong, but because challenging these can lead to creative possibilities. Besides, maybe the time has come for an electric three-wheeled motorcycle.
You can also get out of the box by "assuming the absurd." It is either a fun or annoying exercise, depending on how open-minded you can be. Start making absurd assumptions, then finding ways to make sense of them. An easy way to do it is by asking "what if." Time for another example.
What if my carpet cleaning business was better off with half as many customers? It seems absurd, but I work with it for a while. Hmm...less stressful. Could be more profitable if each customer was worth three times as much. How is that possible? Commercial jobs with large, easy-to-clean spaces (theaters, offices, convention halls) make more money in a day than houses, with fewer headaches.
If I focused on getting those accounts, and stopped soliciting new house-cleaning accounts...hmm. That could be the most profitable way to go - not so absurd.
For more innovative ideas try to literally do your thinking out of the box. Leave the the house or the office and get out into the streets. Notice how others are doing things, and ask yourself how you can apply that to your own problems. In Ecuador, salesmen get on the bus and put a product into e
veryone's hands. They let them hold it while they do a sales pitch, after which you have to give back "your" product or pay for it. It's very effective. Is there some way you could you use the principle in your business?
To think outside the box is to look further and try not to think of the obvious things, but try and think beyond that.
The notion of something outside a perceived "box" is related to a traditional topographical puzzle called the nine dots puzzle. The origins of the phrase "thinking outside the box" are obscure; but it was popularized in part because of a nine-dot puzzle, which John Adairclaims to have introduced in 1969. Management consultant Mike Vance has claimed that the use of the nine-dot puzzle in consultancy circles stems from the corporate culture of the Walt Disney Company, where the puzzle was used in-house.
The puzzle proposed an intellectual challenge to connect the dots by drawing four straight, continuous lines that pass through each of the nine dots, and never lifting the pencil from the paper. The conundrum is easily resolved, but only if you draw the lines outside the confines of the square area defined by the nine dots themselves. The phrase "thinking outside the box" is a restatement of the solution strategy. The puzzle only seems difficult because we imagine a boundary around the edge of the dot array. The heart of the matter is the unspecified barrier which is typically perceived.
One of many solutions to the puzzle at the beginning of this article is to go beyond the boundaries to link all dots in 4 straight lines.
An Exercise in Thought
We have all heard the term, Think Outside the Box, but what does it actually mean? One of our interested readers has supplied a concept that may entice you to understand just what it means to Think Outside the Box.
Draw this simple box of dots on your own little scrap of paper and begin with these simple instructions.
The idea is to connect the dots with lines, but only four lines will do.
Position your pencil on one of the dots and do not allow the pencil to come off the paper, that is, do not pick up the pencil and start from another place in the box. It must be a continuous flow of writing once you start. Think outside the Box!
When you think you may have figured how to think outside the box. See the answer at below
No comments:
Post a Comment